マーケティング・営業英語

リード獲得から成約まで、マーケティング・営業の現場で使うビジネス英単語・表現を集めました。

• lead

  見込み客

  Marketing generated 200 new leads last month.

• conversion rate

  転換率、コンバージョン率

  Our conversion rate improved after redesigning the landing page.

• pipeline

  営業パイプライン

  We have a strong pipeline heading into Q4.

• cold call

  面識のない相手への営業電話

  She still makes cold calls every morning.

• pitch

  売り込み、提案

  Let's refine our pitch before the client meeting.

• target audience

  ターゲット層

  Our target audience is mid-sized manufacturing companies.

• brand awareness

  ブランド認知度

  The campaign is designed to boost brand awareness.

• churn

  解約率、顧客離脱

  We need to reduce churn among our enterprise customers.

• upsell

  アップセル(上位商品を勧める)

  We upsold the client to the premium plan.

• cross-sell

  クロスセル(関連商品を勧める)

  We cross-sell accessories with every hardware order.

• quota

  ノルマ、目標数値

  She hit her sales quota three months in a row.

• close a deal

  契約を成立させる

  We closed the deal after a final round of negotiation.

• prospect

  見込み客

  I have a call with a promising prospect this afternoon.

• value proposition

  価値提案

  Our value proposition is speed and reliability.

• market share

  市場シェア

  We gained market share from our biggest competitor.

• campaign

  キャンペーン

  The new campaign launches next Monday.

• call to action (CTA)

  行動喚起

  Make the call to action more visible on the page.

• touchpoint

  顧客との接点

  Email is one of our main customer touchpoints.

• funnel

  販売プロセス、ファネル

  Half of our leads drop off at the middle of the funnel.

• ROI (marketing)

  投資対効果

  This channel has the best ROI of anything we run.

• brand loyalty

  ブランドロイヤルティ

  Great customer service builds long-term brand loyalty.

• segment (customers)

  顧客を分類・セグメント化する

  We segment customers by industry and company size.

• warm lead

  関心を示している見込み客

  That warm lead came from a webinar sign-up.

• cold lead

  関心の薄い見込み客

  Cold leads need more nurturing before they'll buy.

• quote (sales)

  見積もり

  Can you send the client a quote by tomorrow?

• objection handling

  反論対応

  Objection handling is a key part of sales training.

• onboarding (customer)

  顧客の導入・利用開始支援

  Our onboarding process takes about two weeks.

• renewal

  契約更新

  The renewal rate for enterprise clients is 92%.

• account management

  アカウントマネジメント、顧客管理

  She moved from sales into account management.

• sales cycle

  営業サイクル

  Our average sales cycle is about three months.

• discovery call

  初回のヒアリング電話

  We start every deal with a discovery call.

• buyer persona

  想定顧客像

  We built three buyer personas for the new product.

• market research

  市場調査

  Market research showed strong demand in Southeast Asia.

• competitive analysis

  競合分析

  The competitive analysis highlighted a gap in pricing.

• brand positioning

  ブランドポジショニング

  Our brand positioning is premium, not budget.

• sales enablement

  営業支援

  The sales enablement team builds our pitch decks.

• nurture (leads)

  (見込み客を)育成する

  We nurture leads with a monthly newsletter.

• close rate

  成約率

  Our close rate improved after better lead qualification.

• referral

  紹介

  Half of our new clients come from referrals.

• testimonial

  お客様の声、推薦文

  We added a customer testimonial to the landing page.

• B2B

  企業間取引(Business-to-Business)

  We sell exclusively in the B2B market.

• account-based marketing (ABM)

  アカウントベースドマーケティング

  We run ABM campaigns targeting our top 50 accounts.

• churn rate

  解約率

  Churn rate dropped after we improved customer support.

• sales enablement content

  営業支援コンテンツ

  The team created new sales enablement content for the launch.

• qualify (a lead)

  (見込み客を)選別・査定する

  We qualify leads before passing them to sales.

• decision maker

  意思決定者

  Make sure you're talking to the actual decision maker.

• word of mouth

  口コミ

  Most of our growth has come from word of mouth.